I was on the phone with Friend of IBD Howard Aprill not long ago, when he described something as being the color “vermillion.” Because Shea and I are going to present a graphic design workshop this summer at Wehr Nature Center in Milwaukee, where Howard works, and because I am a graphic designer, I felt I should know what color vermillion was. Rather than ask, I changed the subject of the conversation to baseball and on the side, quietly Googled “What color is vermillion?”
Of course, the rest of my afternoon was shot. I’ve always wanted to know the difference between sea foam…
…and sea mist. (Not much.)
Or the difference between cerulean…
…and manganese. (Cerulean’s a little darker, maybe?)
Then, of course, this led to further exploration. (All while Howard and I were still talking, mind you. This may explain why I apparently agreed to sing “I’m a Little Teacup” during our workshop in Milwaukee this summer.) What if you Googled “What color is [something that is not a color]?” Some (but not all) of these turned up interesting results.
What color is nature? (I thought this would come back overwhelmingly green. Kind of refreshing that it did not.)
What color is energy?
What color is Greece?
What color is New Jersey?
And, of course, this led to even more exploration. (At this point in the conversation, evidently, I’ve agreed to buy everyone Brewers tickets and wear a T-shirt that says “I’m Ryan Braun’s pharmacist” to the game.) I took a few of the screen captures above and uploaded them to my favorite color-palette generator, Kuler, which I wrote about way back when.
Here’s what I got for vermillion:
Nature (I love this one):
And New Jersey:
I think what this amounts to is a kind of fun, Internet-based brainstorming—and sometimes it works better than others. I would never commit myself to generating a color palette for a project exclusively using this method, but the results that it returns could be a springboard for thinking about colors in ways that you haven’t before.
I plan to explore this more in the future, and I’d love to see some of the results IBD readers come up with in the comments of this post. In the meantime, I have to figure out why my presenter’s agreement with the Wehr Nature Center says I’m doing Howard Aprill’s laundry.