2 thoughts on “Type and Branding: Lessons from the Phillies and the Jersey Shore

  1. The customized shirts are also interesting because I have one that i ordered online in 2006 (or 2007, i forget) and the name printed on the back does nto use the same font as on the official jerseys. Since then however, they’ve shifted and now you can get a shirsey (t-shirt/jersey) that says anything you want and it comes in the bubble-y font.

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