Relevance for the Irrelevant

I was one of the millions of people who tuned into the Superbowl last Sunday afternoon. I didn’t really have a team that I felt strongly about winning so I was pulling for the Green Bay Packers to lose since they knocked out the Chicago Bears. I have pulled for the Bears ever since the 1986 Superbowl Shuffling team beat the New England Patriots (a team from the Boston, that for obvious reasons as a New York Yankees fan, I love to see lose). Of course, as you now know, me pulling for the Pittsburgh Steelers didn’t help their cause.

Just like most of our readers, for some reason, I felt obligated to tune in. Perhaps that has something to do with football and the NFL becoming more and more the national pastime. As a baseball fan, deep down inside, this bothers me. In semi-silent protest, I watched the game while hanging out on Facebook and paid more attention to the commercials than the game, all while trying to forget about Christina Aguilera’s butchering of the National Anthem. I wasn’t the only one on Facebook during the game.  It was interesting to see how Facebook responded to plays, calls from referees, and commercials.

After the commercial (posted above for your viewing pleasure) from Volkswagen played during the Superbowl, friend of IBD Joel Frey made the following comment: “It’s pretty amazing that Star Wars is still relevant 30+ years after its debut.” Of course I loved the commercial, which had nothing to do with the Darth Vader costume that I was wearing at the time, but Joel’s statement got me thinking.

I had to watch the game because I’m a sports fan and baseball hasn’t started yet but also because football is part of the American culture. The NFL has been responsive to changing times and changed the game to better meet the needs of modern audiences. Baseball has been slow to change. The NFL has worked towards parity amongst teams leading to better competition. In the meantime MLB has imposed no salary cap which in turn has allowed the Yankees to dominate the league (not that there is anything wrong with that). The NFL has taken on challenges such as steroids while MLB has avoided them. NFL ratings are at an all time high and MLB ratings are suffering. For the record, baseball is the best sport.

Star Wars has managed to stay relevant by offering new sequels/prequels, cartoons, toys, games, websites, licenses, and many other products/media to stay relevant as well as capitalize on. The success is partly based on a great product to begin with. The other part is planned and purposeful.

So this isn’t why you tuned in today, but it is why I wrote this post. Paul and I want to stay relevant to you and your work. We are about to begin our third year writing this blog, and we realize that there are millions of better things that you could be doing with your time. Writing frankly, we are not really sure why you aren’t doing those things. Writing honestly, Paul and I have not been very successful at staying interesting or relevant to anyone ever. Our wives stay with us because they feel sorry for us and still think they can help us. We are their ultimate project.

We could continue at this blog’s current pace for a lifetime. The internet could be long gone and we may continue to write these posts to simply entertain each other (which is how this blog really came to be). If you have ever spent time with either of us alone, you now know how much socialization we need. Based on what we have learned (here on IBD and in high school) is that it is much better with you here. As numbers, readers, comments and hits have grown so has our desire to stay relevant.

Through several conversations we are planning on shaking things up a bit this next year but before we do, we would like your input. We don’t want this blog to turn into a six-hour read, written by two guys hopped up on HGH who spit all of the time, without any possibility of instant replay, and who don’t ever change the rules.

We love baseball and could easily let IBD become steeped in tradition (a strange tradition of comments in parenthesis). So, here’s your chance to tell us which type of posts you like. Let us know what topics you would like us to write about. Tell us who has the best shaped head? What series (Ask A Nerd, Get to Know a Color, I’ve Got Problems, Get to Know a Typeface) do you like best? Would you like more or fewer posts? Do you like longer or shorter posts? All friendly comments are welcome all mean comments pointed towards me will be deleted, those directed towards Paul will be accepted. If there are no comments we are going to move forward with some plans, that you may or may not notice but we want you to be a part of the process.

Oh yeah, I forgot to mention we need some ideas too.