We write about a lot of things on IBD not really related to interpretation or design. We like to write about sports, since neither of us have ever been accomplished athletes, despite our physiques. We comfort ourselves, from the tough times we had in high school (and all other parts of our lives) with the simple fact that we are good with computers (or as we refer to them, our high school sweet hearts) and our mastery of buffets.
Today is a first. I’m pretty sure in the history of IBD, and all of the sports banter, we have never written about soccer. It is possible we have used the phrases soccer mom, shin guards, and bangin’ minivan. I’m sure they were all in positive contexts too.
The football (that’s what well-cultured people call soccer) team in Sevilla, Spain, has introduced a new design element into their players’ uniforms, as well as a unique way to generate revenue. According to Wikipedia the Sevilla Fútbol Club S.A.D. (insert your own joke here about soccer being S.A.D.) “are one of the most successful clubs in Spanish football having won a 1 La Liga title, 5 Spanish ‘Copa del Rey’ Cups, 1 Spanish Super Cup and 2 UEFA Cups. Their sole league title was won in 1945-46, and their UEFA Cups were won under manager Juande Ramos in 2005 and 2006.” That all sounds really impressive.
I feel like I can trust Wikipedia, since they say this about the Philadelphia Phillies: “The age of the team and its history of adversity has earned it the dubious distinction of having lost the most games of any team in the history of American professional sports.” That’s how I fact check sources.
Anyway back to soccer, the Sevilla FC is selling the opportunity to be on the back of your favorite players, during a game. Not literally, virtually that is, in pixels. For $25 Euros (about $35 U.S. Dollars) you can submit a headshot that is placed into a collage that forms the number on a uniform. The number 14 above is what it looks like from a distance.
It is a 2×2 millimeter photo but still pretty cool. I’m sure they sell those jerseys as well. According to NESN.com each number consists of over 3000 images.
Let’s do some math: 3000 images times $35 per image times number of players on the team equals billions and billions of dollars. I’ve never claimed to be a mathematician. Perhaps I confused the number of players with the number of vuvuzelas at a match. It is still a lot of money and an original idea.
The design component is also visually interesting. I see potential for use at interpretive centers’ donor walls as well as program elements. The idea could easily be adapted into volunteers’ uniforms or a unique way to thank visitors. Of course it could be connected to resale by developing products that incorporate all of the bird species that could be found at a site.
I wonder how much I would have to pay to ride on the back of Derek Jeter during a game?