The Rule of Third (Base) and other unwritten rules of graphic design/baseball

Not too long ago, my co-author and friend Shea called me with an interesting question: “Is there a way we could somehow incorporate baseball into our blog about graphic design and interpretation?” It seemed like a stretch, but since baseball is a mutual interest, we thought we’d give it a try this week.

In today’s post, I will discuss how graphic designers can make use of some of the unwritten rules of baseball (actually, for the purposes of this post, they are, in fact, written rules of baseball). Thursday, Shea will address how interpreters can do the same. Here goes:

If you intentionally hit a batter, don’t aim at his head.
Sometimes a baseball pitcher needs to send a message. Suppose the pitcher is unhappy with a player on the other team for violating one of the many unwritten rules of baseball, and he decides to intentionally plunk him with a pitch. It’s an unwritten rule that the pitcher should aim at the batter’s backside rather than a more vulnerable area, like his head.

Designers send messages, too, and it’s important not to aim at your audience’s head. Large fields of bright red, using lots of different typefaces, bolding everything, and filling every last square inch of white space—these are all examples of being overly aggressive, or aiming at your audience’s head. It’s important to get your message across, but you don’t have to beat people over the head with it.

Don’t step on the foul line.
This is more of a superstition than an unwritten rule, but many players—pitchers, mostly—avoid stepping on the lines drawn on the field as they enter or leave the field between innings. There are parts of the field clearly designated for different purposes—fair territory is for game faces and steadfast focus, foul territory is where players can relax and prepare for the next inning. Stepping on the line between those two areas muddies the distinction between them.

Designers rely on lines and areas with clearly defined purposes as well. A grid system helps designers decide where to place important elements on a page. (See a post on the grid here.)

Don’t slide with your spikes up.
When a runner slides into a base with the spikes on his shoes up, there’s a risk of serious injury. This is something noted jerk and Detroit Tiger Ty Cobb was famous for. Clearly, for designers, this rule relates to using starbursts. You’d have to be a real Ty Cobb to intentionally inflict those pointy aberrations on your audience.

Don’t make the first or third out at third base.
For various strategic reasons that I will resist detailing here, base runners should avoid making the first or third out of an inning trying to reach third base. They’re better off staying at second, if the situation allows, rather than risking making an out at third base. That said, there are occasions where it’s okay to force the issue and aggressively try for third base.

Designers use a Rule of Thirds as a guide to attractive compositions. Like baseball’s Rule of Third Base, though, there are times when the compositional Rule of Thirds can be violated. See a post about the Rule of Thirds here.

Pitchers should not show up their fielders.
When a fielder makes an error, pitchers have to resist outwardly showing their displeasure. Even though the pitcher has inherited a difficult situation because of his teammate’s misstep, he has to suck it up and focus on that next batter.

Similarly, every design project is a collaboration. If the copy writer comes in with too high a word count or the photographer gets thrown out trying to stretch a double into a triple, the project manager still needs to own the project and work with team members to get it right.

Don’t bunt to break up a no-hitter.
This is just a weasely thing to do. Swing the bat. This is not a concern in the American League because no one bunts there.

Well, there you go. Tune in next week when we’ll delve into the importance of working pitch counts when setting type!

Plagiarism: The “Orange is Controversial” Controversy

We love it when other websites link to IBD. Whenever we see that we’re getting hits from another site, we click right away to see if we need to alert our web host that we’re going viral. (“Batten down the hatches! Della Jane’s baseball quilting group posted a link on Facebook!”)

So when I saw a few weeks ago that we had gotten a couple hits from a site called Dream Stream, I went to check it out. It was a surreal, Inception-esque moment when I saw on this other site my own words from a recent post about the color orange. And not just a few of my words, but all of them from that post (though none of the images from the post were included, which is a little funny, because the text specifically references the images). I don’t want to link to the site, but you can see a bigger version of the screen capture below by clicking on it.

It was even more jarring to see that not only was I not credited for the article, but someone named Philippe was.

I should point out that I get called Phil all the time. One person I know has called me Phil for the better part of a decade, and I was once quoted on the front page of The Wall Street Journal (true story!) as “Phil Caputo.”

I have several theories for this: There’s a famous author named Philip Caputo (no relation). The names Phil and Paul are easy to confuse since they both start with P and end with L, and they have the same number of letters. And finally, I root for the Phillies. (I sometimes wonder if IBD Phil and Other IBD Phil root for the Paulies.)

But I don’t think it was confusion over my name that caused my intellectual property to show up on another website attributed to someone else.

It was difficult to find contact information for the site, which is run by a company in Brussels. Comments on the blog post were closed, so after some research, I found a general mailing address on the company’s Facebook page and sent a message indicating my displeasure and asking them to remove the post. I received this response:

Dear mister Caputo,

Please accept my apologies for this. We usually put the source of each article on our internal blog. We have added your source immediately to the article. I hope this suits your request.

Kind regards,
Philippe De Wulf

Philippe had added this attribution at the bottom of the article:

I debated writing back and saying that it was not enough, and I debated trying to start a Cooks Source magazine style Internet campaign against Dream Stream (see Nerd Rage: A Response to Internet Thievery). But the wind was out of my sails. I had received an apology and attribution, though not exactly in flashing neon lights (I should have asked for my name in an animated starburst), and the prospect of a trans-Atlantic copyright battle seemed fruitless.

So words that I wrote still exist on this other site, looking to all the world like they were written by Philippe. At the very least, Dream Stream’s use of my words falsely attributed to someone else is immoral. At the most, it’s illegal copyright infringement. I can’t say for certain whether the folks at Dream Stream are simply ignorant or actively malicious, but this episode is a reminder that it’s incredibly easy to steal copyrighted materials that exist online, and that there’s a gross misunderstanding of what that little copyright symbol at the bottom of the page means.

I likely never would have known that I had been plagiarized if Philippe had thought to remove links to IBD’s other “Get to Know a Color!” articles contained within “Orange is Controversial,” but I get the idea that he didn’t look too carefully at the article before taking credit for it.

All of that being said, I hope Philippe’s Belgian friends got a big laugh at his insightful and hilarious jab at the New York Mets.