It’s been a busy couple weeks for graphic design and typography in the news. The thing is, I often miss the news because I’m busy watching baseball and old episodes of Battlestar Galactica, so I appreciate it when IBD readers send links to interesting stories. Here are a few items that landed in my in-box recently.
Maya Archeology Initiative vs. Toucan Sam
Personally, I am tired of Guatemalan nonprofit organizations using scare tactics and lawyers to bully defenseless multi-national food conglomerates. So I was glad to see Kellogg’s defend its signature Toucan Sam against the Maya Archeology Initiative’s logo’s blatant trademark infringement. (In case you can’t tell them apart because they’re so similar, the one on the left above represents an organization devoted to defending Mayan culture, the one on the right is Kellogg’s Toucan Sam.) According to news articles about the case, Kellogg’s objects not only to MAI’s use of a Toucan, but also its use of Mayan imagery, because, it turns out, Kellogg’s uses Mayan imagery, too.
Fight the good fight, Kellogg’s! Before you know it, MAI (which was *this close* to stealing the acronym of the association I work for) will be spelling fruit with two Os and trying to pass off high-fructose-corn-syrup styrofoam balls as cereal, just like you do.
A Book About Type
This story from NPR, sent to us by Friends of IBD Jeff Miller and Brent Erb, uses the words Font and Type in its headline, so it was pretty much guaranteed that I was going to hear about it.
The article is about a new book called Just My Type: A Book About Fonts by Simon Garfield. (Simon is the really talented part of this author’s name. Garfield is just riding Simon’s coattails.) The book is about the history, trends, and cultural impact of certain fonts, and it is on my Amazon wish list.
New York City’s Central Park, a large urban nature area named after a coffee shop in the TV show “Friends,” made the news recently when it debuted its new identity on more than 1,500 signs (seen above in a New York Times photo by David W. Dunlap). And when it did, Friends of IBD Adrianne Johnson and Bob Brzuszek let us know about this article on the New York Times blog.
The new identity features a palette of warm green with red highlights, a heavy dose of pictograms, and a typeface called Titling Gothic. The story quotes the typeface’s designer, David Berlow of the Boston-based Font Bureau as saying, “None of the styles of Titling Gothic exude the kind of authoritarian insistence of Helvetica, which I’m sure was considered in the selection process.”
I love this for all sorts of reasons. I love the discussion of the nuances of type, the carefully considered decision-making process, and that New York City had to go all the way to the home of the hated Red Sox to find a type foundry with just the right typeface for their park.
Thanks to everyone who sends these stories! I’ll make you a deal: If you keep sending current, relevant news items, I will keep you apprised of developments in six-year-old episodes of Battlestar Galactica as I watch them.