Get to Know a Color! Orange is Controversial

The color orange elicits strong reactions. For instance, it makes the Syracuse University mascot smile (though he does not have much to smile about at the moment) and it surprises prop comedian Carrot Top.

The website Sensational Color proclaims that orange “sparks more controversy than any other hue,” and that it “elicits a stronger ‘love it’ or ‘hate it’ response than other colors.” I learned this firsthand early on in my design career, when I used bright orange in one project and was thereafter known to some of my orange-hating coworkers as “Mr. Orange,” “that guy who uses orange all the time,” or “fat idiot.”

A combination of primary colors red and yellow, orange is a secondary color. It’s warm, so most color theory sources agree that orange is an upbeat, high-energy color and a stimulant of everything from appetite to brain activity. The website Color Wheel Pro says that “orange increases oxygen supply to the brain” and is “highly accepted by young people.” (I’m not sure what they mean by “young people,” but my orange-haired four-year-old daughter likes orange, and she does not shy away from controversy.)

According to Wikipedia, the name of the color comes from the name of the fruit, and “the first recorded use of orange as a color name in English was in 1512, in the court of King Henry VIII.” (Also according to Wikipedia, George Clooney is president of the United States and William Shakespeare was born in 1927 and was raised by a family of squirrels, so take that with a grain of salt.)

In various cultures, according to Sensational Color, orange is accociated with happiness and love (China and Japan), family (Native American), gluttony (Christianity), and Tang (USA). (Okay, that last part wasn’t in that article, but you know it’s true.) Bright, citrus-like orange is associated with spring and summer, while darker orange is associated with fall.

Speaking of controversy, even though the Dutch flag is red, white, and blue, orange is considered the color of Dutch national pride (not to mention their soccer team, the Oranje). Why? Because orange is the color of the Dutch royal family, which “hails from the House of Orange,” according to the article “Why the Dutch Wear Orange” on the website Dutch Amsterdam. In fact, the Dutch celebrate Queen’s Day every April 30 by singing, “Oranje boven, oranje boven, leve the Koningin!” (Orange on top, orange on top, long live the Queen!), presumably while waving red, white, and blue flags.

Another interesting fact about orange is that every single time I have ever heard the soon-to-be-defunct color-coded terror threat level announced in an airport, it has been orange.

In design, orange can be used to attract attention without being as alarming as red or as oppressively cheery as yellow, but if you use it, be prepared to deal with the orange haters.

Orange is often used with its complement, blue, to create a bold, vibrant color palette, which is why you often see this combination in the uniforms of sports teams, such as the Denver Broncos football team, the stupid New York Mets baseball team (who, if they never win another game ever, it would be fine with me), and countless college and university athletic programs. This striking, blue-orange palette is frequently used in aquariums to draw out the color of the particular species of jellyfish pictured here. The photo above is from the Vancouver Aquarium in Canada, but it’s no accident that you see this blue used in this sort of display in many aquariums.

As with other warm colors, it’s easy to overuse orange. Because of its brightness, pure orange is best used as a highlight color, especially online. The website examples above mitigate the offensive effects of orange by using a light, peachy tint (Pampaneo) or using it at full saturation, but sparingly (Glue). (These examples are borrowed from the article “24 Examples of Orange Websites” on the website Inspiredology.)

Also easy to overuse is this joke: Knock knock. Who’s there? Banana. Banana who? Knock knock. Who’s there? Banana. Banana who? Knock knock. Who’s there? Orange. Orange who? Orange ya glad I didn’t say banana?

Finally, orange is high in Vitamin C, which prevents scurvy, and that’s something we can all agree on.

Also in this series (so far): Red, Blue, Yellow, Purple.
Photos courtesy The Sports Bank and ABC.