Have you ever asked yourself, Are my paragraphs the right shape? If not, fasten your seatbelts, folks. It’s typographic minutia time again!
When you’re dealing with blocks of text in an exhibit or on a sign, it’s worth taking the time to make sure your type looks as attractive as possible. One of the things some new designers overlook is the actual shapes of their blocks of text. (They’re probably too busy thinking about young people things, like texting and eating paste.)
I like to set my type flush left, ragged right (or left-justified, in Microsoft Word parlance). Flush-left, ragged-right type creates a straight line on the left, and an organic, ragged edge on the right. I prefer to set my type this way (as opposed to fully justified) in part because it maintains even word- and letter-spacing.
But here’s the thing: There’s a specific shape that you should strive to create with that ragged right edge. You don’t want to leave it to chance.
The text below (James Earl Jones’s baseball speech from Field of Dreams) was flowed into a text box in Adobe InDesign with no attempts at tweaking.
I have traced the paragraph and represented its shape to the right. (If my wife is reading this, she is just now realizing that she is married to the sort of person who traces the shapes of paragraphs.) You can see that it creates a haphazard shape. To my eyes, the short first line and the subsequent ski-jump slope shape are particularly unattractive. (Speaking of James Earl Jones, I’m just noticing that the shape above looks like a profile of Darth Vader’s head.)
Below, I have altered the text (through minor adjustments to letter spacing and a few hard returns) to create a more desirable saw-edge shape. The first line is longer than the second, then subsequent lines roughly alternate.
You can see that the right edge of the type still has an organic feeling to it, but it has a more pleasing, consistent look than the original, unmodified version.
Obviously, it’s not pragmatic to do this with every paragraph in a book or a magazine, but if you have three or four blocks of text on an interpretive panel or wayside, attention to this level of detail will make your work that much more attractive.
And speaking of trying to be attractive to people, I think I need to stop having my wife read these posts.