I should have thought about this long before I went to Paul and said, “Hey, we should start an IBD blog.” Knowing that Paul would be looking for anything to do (in an attempt to take away the pain of being a redhead and a fan of the Philadelphia Phillies), I should have known that he would have taken the idea and run with it. Of course we put some thought into it (and by some I mean some), but really what is the purpose of this blog and blogging in general? Really, I’m asking you. What is the purpose of this blog and blogging in general? Again I need your help.
This post is a continued thought process, path of self-discovery, and evaluation that began in my post last week (Relevance for the Irrelevant), in which I challenged our readers to tell us what it is about IBD that keeps us relevant in your lives. As always, we both appreciated the comments and constructive criticism that was left in the comments section (Jen, for your benefit there will be no “stabs at humor” in this post, only critical lunges).
From the beginning of IBD we have stated that the purpose of the blog is to make the world a better place one post and typeface at a time. Which is a fancy way of saying we have such a big and lofty goal that it cannot be accomplished and therefore we can write about any topic we want and it applies to our mission. Since we put very little (uh, I mean some) thought into why we blog, I decided to research why it is that others blog. I was hoping that through this process it would improve our end product for you but realized many of the conclusions I was drawing may apply to your interpretive site, consulting business, or design firm.
For the longest time I have operated under the concept “If others are doing it, I should do it too.” That, along with the statement, “Come on, I’ll be your best friend,” have gotten me in a lot of trouble. Now that I’m a parent (eh, blogger) I understand the statement, “If others are jumping off a bridge, are you going to as well?”
Why should we blog? The Graphic Design Blender blog (yes, this is reference to a blog about blogging on a blog about blogging, and if you look closely at the image above it is a picture of this blog, with a picture of this blog, embedded with a picture of this blog) list the following as most common reasons for designers to blog: establish yourself as an authority with the design community, create good relationships with other designers, become “popular” and generate a large following, or make money.
Wow, those are great reasons for having a design blog and sure this is a design-ish-type blog. But let’s face it, no one respects our authority, our relationships are nothing short of artificial, becoming popular would be awesome but it hasn’t happened in our combined 74 years of life, and no one is making money. Okay, I’m not sure if I answered my own question about why we should blog. So, let’s move on.
Why should you blog? (I like that question, since it takes the heat off of us and puts it on you. Paul, maybe we shouldn’t be blogging.) For the two years I have been writing on this blog, I have learned more than I have shared. I’m not holding back, but the practice of blogging teaches discipline in writing and makes you look at world in a different way in order to share your voice. If you are considering a blog for your interpretive site, you will become immersed in your resources in an attempt to have something to share.
After spending 16 years working at interpretive sites, I know how easy it is to begin to take where you work for granted. Blogging can cause you to find details, try new things, and explore in a way that may or may not have done in a while. You might just remember what it was that drew you to that location in the first place before the emails and evaluations took you away.
I have a short attention span in general and blogging has taught me dedication. What was I saying here? I don’t know really but I’ve got to finish this post because I know four people will read it. Oh, maybe that’s what I was saying. When you have an audience that cares about your subject or resource, you place more effort in being the expert and leaving no stone unturned (literally or figuratively). I joked above about our relationships being nothing short of artificial, which is totally untrue. It wasn’t necessarily a planned objective but lifelong friendships and relationships (I predict the first IBD marriage will be in 2013 where Paul and I will have to draw straws to see who will be the best man and who gets to design the invitations) have been developed through IBD. Relationships to your site, story, or products can be developed in the same way.
Blogging can drive your creative prowess for you and your audiences. For us it has led us to research the history of typefaces (okay, Paul already did that on weekends), visiting unusual places, carrying our cameras everywhere (even bathrooms), and visiting new baseball stadiums (okay that has nothing to do with what it can do for you). If you blog about your site, you will become a better interpreter of that resource for your audiences (who it is all about). In blogging though, you should know who you want your audience to be. This is difficult for interpreters who are used to meeting the needs of various audiences and mixed audiences. As a blogger you can build your own audience but you have to know who that is to do it right and be successful.
Design Blender states that designers who want to attract clients should blog about basic design principles, how to find a good designer, and what to expect when working with a designer. If you are interested in attracting designers you should blog about inspiration, interviews, and advanced design tutorials. For interpretive sites who want to attract support, you should blog about mission, core values, staff, offer interviews, and discuss current topics. If you are interested in attracting visitors you should blog about topics that may create discussion, discuss events, post images that will attract, offer something behind the scenes, list possibilities, and share experiences.
Paul, we should talk. After all, you promised to be my best friend.