I heard about it for the first time on September 20 of this year: The Florida Marlins, teal and black since their inception in 1993, were getting a new logo, and they were changing their name to the Miami Marlins. This, of course, has been preordained since the 1988 movie Back to the Future II, in which Marty visits the future and witnesses a holographic recap of the Chicago Cubs defeating a Miami baseball team in the 2015 World Series.
When I first heard about the new logo back in September, it was just a rumor reported on CBS Sports. It was not until it was revealed in a dramatic unveiling ceremony on 11/11/11, that this was confirmed as the new Marlins look:
As soon as the leaked logo hit the Internet, the blogosphere lit up with opinions. (The old-school slab serif type on top has nothing to do with the newfangled sans serif M below. You don’t need six colors in a logo. Actual marlins are not that color. What is that thing? Ahhhh my eyes! Etc.) But it was best summed up by Friend of IBD Steve Dimse, who said this in an email: “There are a lot of nice things to be said about the people of Miami, but good taste has never been one of them.”
Some people thought it was a rip-off of the logo for Dolphin Stadium in Miami:
Shea immediately thought of the Maroon 5 album (featuring Christina Aguillera!) “Moves Like Jagger”:
And it reminded me of Miami Vice. But to be fair, what doesn’t remind me of Miami Vice?
I don’t want to be one of those people who automatically dislikes something new just because I’m not used to it yet. To be honest, I’m glad to see the Marlins distance themselves from their original identity, because it signifies another step away from the teal sports logo invasion of the 1990s (see the Carolina Panthers, Arizona Diamondbacks, New Orleans Hornets, Orlando Magic, and San Jose Sharks, among others). That said, this hat, which I found on the Miami Marlins team store, is atrocious:
The unveiling of this new logo coincides with the Marlins moving into a fancy new ballpark. And of course, no new stadium and team identity would be complete without a monstrous, flashing, kinetic, neon, fish-themed structure beyond your centerfield wall to illuminate when the home team hits a home run. An article called “The New Miami Marlins Logo Is No Longer The Worst Thing Ever” on the website SB Nation revealed this actual, not-fake artist’s rendering of said structure:
Many people have tried to describe this, and I will take my swing: This is what you’d get if the people who orchestrated the Pink Floyd laser show tried to design a miniature golf course, then gave up and sold it to be used as the marquee of a 4:00 special seafood buffet. Again, our friend Steve Dimse summed it up: “You have to be impressed by a city that takes a sublime movement like Art Deco as a meme and then pukes up gunk like that.”
Personally, I can’t wait to see new Marlin shortstop Jose Reyes (I assume) don his bright orange Marlins hunting cap and his Crockett and Tubbs-style sleeveless uniform (also something I’m assuming), and light up that centerfield laser show with his first swing in the new stadium. I wonder if you can put cleats in white penny loafers.
Opening day is 138 days away.