Scratched IBD Cover

I have heard that a person that is considered a genius is one step away from being off their rocker. Some time ago Paul and I wrote a book titled Interpretation By Design, along with our mysterious and reclusive third author Lisa Brochu. It is not often that one of the co-authors of a book happens to be the art director for the association publishing the book. It wasn’t only Paul’s responsibility to remove all of the y’alls and fixin’ tos from my writing (not that I have an accent); he was responsible for the layout, overall design, and cover for the book.

For some time I have made fun of one of the book covers that Paul designed and submitted to Lisa and me for review and comments. Needless to say, it wasn’t accepted. To this day, Paul claims that we should have approved it (because of the creative genius behind it) and that our oversight is gross negligence. I claim that for people to buy a book they must pick it up and look at it and if their eyes are bleeding, that won’t happen. Lisa and I simply wanted something that didn’t look like gummy bears had melted on the cover of an excellent book or a manual to hosting baby showers. Oh yeah, Lisa is also Paul’s supervisor.

I need your help today. Let me know what you think of the cover in the comments section. There are two versions above (one I call melted gummy bears and the one I call Design Your Baby Shower). You are more than welcome to review both.

I do have to give Paul some credit. There is a clever element, I just wonder if anyone can figure it out. Paul, you can’t play. After some comments have been posted, if no one picks up on the one possibly redeeming element to the design, I will follow up with further discussion in the comment section. We may even let Paul defend his decisions and explain what pushed him off the rocker.

I’ve Got Problems: Too Much Text!

After my first I’ve Got Problems post, I was immediately contacted by a few readers with specific problems. Avoiding my problems with procrastination, I immediately began working to provide them with options for their problems. That is right after a long vacation in Chicago, some 23 other posts and much careful thought (note no serial comma, just for Paul). Sorry that I put it off until now. You more than likely have solved your problem by this point in time and should be writing this post yourself.

I was contacted by an interpreter who does a fair amount of design work. We will call her “Chris” for the purpose in this post in order to protect her from her co-workers who have created this problem. I will call myself “Mr. Shea” in this post in order to protect myself from the obviously girly name that my parents bestowed upon me and that has created many gender-confused emails and phone calls in the course of my life. It is true, I am a man.

Chris’ problem is related to the amount of text that she has been given to layout in a newsletter. She is unsure what to do with way too much text. Her supervisor (an interpreter) is providing her with the text and has not been receptive to her hints and suggestions to edit or cut copy. In fact Chris has been told that all of the text is “valuable and pertinent information for their museum’s membership and should be included in the newsletter.”

So, what can you do with all this text to make the newsletter inviting to read, mailable and visually appealing? My knee-jerk response would be to provide the proof to the supervisor with type in the smallest point size possible that would allow it all to fit on one page. This would illustrate the need for cutting copy. This is not the best way to ensure future employment, but could be personally satisfying. (Designers are jerks. Paul will take on this issue in a few weeks.)

Here are some legitimate options. The first step that I would take would be to layout a grid that allows plenty of room for vertical columns. Four columns on an 8 ½” x 11” sheet of paper is the max. Make sure the gutters are comfortably wide but not awkward. Think personal space. You know when that office acquaintance is standing just a little too close. Keep the text rag right (also called left justified). The shape provided by this type of margin will create counter space that will give the reader’s eye a break from time to time. You can also open up the line spacing or increase the leading to make it easier to read. Don’t go too crazy with the line spacing but follow the guidelines in chapter 4 of IBD. Dial down the point size on body type and dial up headlines or leading lines. I wouldn’t use anything smaller than an 8 point type, and 10 is preferred. Keep other page elements (page numbers, title bars and other newsletter stuff) as simple and small as possible. If the text is that important then the text should be the focus.

If you provide the best layout possible considering what you were given and the document is still too large, your supervisor may be more interested in revisiting it for an edit. If not then at least you know that you have maximized the text in the space allowed and made it legible. Whether or not it gets read is the real issue.

The next “I’ve Got Problems” post will deal with this confession: “I’ve been told I need to think outside the way I design things and that I should break some rules.” Being somewhat an expert on breaking rules, I feel comfortable taking on this problem so look for my confessions in future blogs.