Get to Know a Typeface! Minion

Normally, on this site, we write about expressive typefaces that evoke strong responses. And since Shea and I are bitter, unhappy people, we write about typefaces that are easy to hate like Comic Sans and Papyrus.

Minion, designed by Robert Slimbach in 1990, is one of those typefaces that only a typographer could love (not that other people dislike it; they just don’t notice it). If Minion were at a high school dance, it would sip punch with its back against the wall trying not to make any sudden movements while Curlz MT and Mistral breakdanced in the middle of the floor. Meanwhile, Comic Sans would try to make his friend Marker Felt laugh so hard that milk came out his nose and Papyrus would be smoking in the girls room. (This metaphor may be starting to break down.)

The Elements of Typographic Style by Robert Bringhurst is one of the most influential books on typography. It discusses everything from the anatomy of individual letterforms to how to choose and combine typefaces, from the basics of effective composition to the history of the field going back more than 500 years. Some designers call it the Typographer’s Bible, and it’s set in Minion. (The cover pictured here is from an old edition of the book; I used this one instead of the newer one because it’s the one I’ve had on my shelf for about 10 years.)

Minion is a serifed typeface designed in the “classical tradition,” which is designer code for “It was designed to look like pretty much every other serifed typeface out there.” What makes it so great is its flexibility. If it played high school sports, it would never make the football team, but I can guarantee you it would make varsity running cross country. (Meanwhile, Comic Sans would play sousaphone in the band and Papyrus would smoke in the parking lot and make snarky comments about how people who play team sports are such conformists.)

There is nothing to dislike about Minion. Sure, typographers who like to argue about the tiniest of details will say things like, “The slight upward angle of the cross-stroke of the lower-case e is too whimsical,” but it’s expertly designed to maximize legibility, and the practical advantages to most designers are immeasurable.

In short, the advantage of Minion, specifically Minion Pro, is that it contains more characters (called glyphs) than most other fonts. A small fraction of Minion’s glyphs are pictured here; you can see that it has a lot more versions of the letter O than you’re likely to ever use. When I laid out an article in Legacy magazine that required unique characters from the Hawaiian language, Minion Pro was the only typeface on my computer that had characters with the diacritical marks I needed. The cover of The Elements of Typographic Style pictured above pays homage to the importance of glyphs by featuring 11 of them based on a lower-case a in a row in red.

Minion Pro has multiple weights (bold, semi-bold, medium, roman) plus old-style letterforms and small caps. Most typefaces simply use small versions of upper-case letters for their small caps, while in high-end typefaces like Minion, small caps are upper-case letters specifically designed to be read at smaller sizes.

Beyond the practical benefits of a large character set, there are aesthetic applications as well. Suppose you were setting the word “Phlegm” at a display size and wanted give it that extra bit of flair we all know it deserves. Most classical typefaces don’t give you many options, but among Minion’s many glyphs are traditional characters that contain swashes. The swashed m in the top “Phlegm” is just that much more elegant than the traditional version underneath.

Another important feature of Minion is ligatures, where certain letters in sequence are joined. Most classical typefaces include “fi” and “fl” ligatures, but Minion Pro includes many more. The top example of “Office” here features an “ffi” ligature, while the example underneath does not. (Most of the time, your computer will default to any ligature included in the font you’re using when the appropriate letters appear in sequence. I had to trick the computer into not defaulting to the ligature on the second example.)

Some interesting typographic trivia (if there is such a thing): The ampersand (&) derives from a ligature of the letters E and T (et is Latin for and).

Like many who were scared to talk to girls and who were not that great at sports in high school, Minion found a niche in the grown-up world where it is appreciated for its strengths. These days, Comic Sans thinks about those high-school glory days while it goes to work on take-out menus and garage sale flyers, and Papyrus begrudgingly tries to make a living promoting massage therapists on business cards on coffee shop bulletin boards, but that nerd Minion is the one that finds itself on the pages of the book typographers call their Bible.

Pistons poppin’, ain’t no stoppin’ now—Panama!

Continuing an annual tradition on this site, I will begin with a shameless plug on behalf of my employer: The National Association for Interpretation’s 2011 International Conference will be held in Panama, May 4-7, at the Gamboa Rainforest Resort about 30 minutes outside of Panama City. NAI’s International Conference on interpretation is one of the best events in the field and you should make it a point to be there. (I began this tradition last year, when NAI unveiled dates and a location for the 2010 event in Australia, and I made some promises in a post titled “Free Beer (in Australia) for Interpretation By Design Readers.” Little did I know that you can’t get Fosters in Australia.)

Because I like the NAI International Conference so much, I enjoy developing the website and publications associated with it. We’ve done surveys and know that the location is one of the primary reasons participants attend, so creating a sense of place when publicizing this conference is important. One of the challenges I run into, however, is that NAI is now six for six in selecting places I have never been to hold this event.

So once again this year, I set about the process of trying to make meaningful decisions with only my own preconceptions and what I could find online as background knowledge. I put together a template for the event’s website and posted it on the Interpretation By Design Facebook page with a note asking for feedback, some of which I’ll share below (with last names changed to initials to protect the identities of the snarky).

Type
Using expressive type is something of a departure for me. It’s even more of a departure for me to use expressive typefaces that are meant to emulate handwriting, because I find them insidious and stupid (not to put too fine a point on it). However, for Panama, I wanted something that conveyed a sense of fun and energy—a sort of typographic salsa dance. I think the typeface Luna Bar, which I found for free on one of our favorite free font websites, almost does the trick. (See our post, “Free Fonts!” for more about websites with free fonts.)

panama-luna_bar

One of the reasons I hate handwriting typefaces so much is that they don’t look like handwriting. For instance, when a character is repeated, as with the letter “a” in the example above, handwriting typefaces start to take on an even, un-handwriting-like cadence.

Panama_Script

One solution to this problem is to use multiple typefaces. In the example above, I’ve set the second and third “a” in the typefaces Christopher Hand and James Fajardo, both found on the site DaFont. So while I normally try to limit myself to two typefaces for an entire identity system, I’ve used three in one six-letter word for this event. (To quote Buster Bluth on Arrested Development, “We have unlimited juice? This party is going to be off the hook.”)

I thought this was a pretty good solution, though my wife pointed out that the style of the first “a” is so different from the second two that it still looks weird. But she doesn’t read this blog so I’m not going to worry about that. Some comments on the type that came in from our Facebook page include:

I like how you combined two different typefaces…;) (Amy F.)

I think I actually see three different fonts?? (Linda S.)

Amy and Linda are so clever.

Color and Image
An image of a palm leaf by John Nyberg found on the free stock photo website stock.xchng is the foundation for the color palette. I used red highlights because red is the complement to green and I wanted to create an intense, high-energy palette. The screen capture to the left above is what the site looked like when it was posted on Facebook. To the right is how it looks now, with some modifications made after comments came in. Some of those comments include:

I’m waiting for the Christmas comment. (Shea L.)

Shea, In Arkansas, is lime green a Christmas color? (Paul C.)

The red is just pink enough not to be Christmassy. (Amy F. )

I like the colors (even if they are sort of christmassy – is that a word?). (Linda S.)

Maybe add a toucan or something up in the left or right corners. (Jeff M.)

I’ve got to agree with Shea and the Christmas comment (slight reminder of Christmas) but a bird (maybe parrot?) in the corner as Jeff suggested would eliminate that issue. :) (Lynda D.)

The idea that the particular green and bright red I had used might evoke Christmas had not occurred to me, but the comment came up enough that I thought I’d add some photos with other colors. Thankfully, photographer extraordinaire Jerry Bauer generously provided us with some of his photos from Panama, which will be extremely helpful as we continue to promote this event. I’ve used some of Jerry’s photos in the new website template and in the magazine ad pictured at the top of this post.

The Facebook comments continue:

I love the palm/palmetto leaf. I don’t have a strong feeling one way or the other about the color or style of the text. (Rachel D.)

The design makes me want to put on lime green tights, grow my hair long (well, at least on the sides of my head), and sing Panama or Pa-na-ma (with hyphens). (Shea L.)

Excuse me while I go take a cold shower to get that image out of my head. (Amy F.)

Things can get weird on the IBD Facebook page.

Composition
This particular identity system has gotten a generally positive response (which, trust me, is not always the case). I was lucky to find a strong, high-resolution image for that eye-catching, top level of visual hierarchy, with expressive type and colorful supporting images to establish a sense of place. Still, the comments came in:

I like the colors and texture. But, to quote Shea: “There seems to be a heirarchy issue.” Is Panama the most important thing to see? I had to make a point of finding “NAI” and “international conference.” (Kelly F.)

I’m in agreement with the Kelly/Shea concern with hierarchy. (Linda S.)

To borrow a term from Jebediah Springfield, I embiggened the phrase “NAI International Conference” on the website and in the magazine ad. The palm leaf and the word Panama are still the most important, but the name of the event is not far behind.

One final comment:

Like the design, like the layout, like the colours…. hate the fact it’s in tables – any chance of getting some lovely semantic html and css to shape that layout? (once you learn css you will love what it can do for design!) (Charlie W.)

Charlie makes an excellent point. It’s all too easy to rely on comfortable technologies, so by the time we unveil the next NAI International Conference website, I’ll see about implementing some lovely semantic HTML and CSS. CSS offers a lot more control over typography online than does a typical HTML editor like Dreamweaver, so it’s definitely the designer’s friend. (And we don’t have many of those.)

One final note: If you want to present a session at the NAI International Conference in Panama, the Call for Presentations closes October 15. If you make it to Panama and I’m lucky enough to be there, too, I’ll buy you a Fosters.

PowerPoint Wars

Have you ever spent time during someone’s PowerPoint presentation wondering what they were thinking when they created it? Hopefully I’m not the only one. I often have a difficult time watching some use PowerPoint. I was reminded of this recently when the PowerPoint slide to end all PowerPoint slides was created.

The full story, presented by the New York Times, explains the roar that came from one slide displayed by General McChrystal in Kabul. It has made its round on social media networks and even made it to The Daily Show.

When watching a PowerPoint presentation, I find myself trying to figure out the presenter’s way of thinking in developing the presentation aide and paying little or no attention to the presentation. I have this same problem when my wife is talking. Occasionally, I’ll see that PowerPoint presentation that hits you like a slap to the face, leaving you in wonder with what the designer has done. Again I’m not paying attention because I want to know how they achieved that effect. My wife also employs the slap in the face technique in order to gain my attention.

Here are a few tips and tricks that you can use that will make your PowerPoint programs rock, or at least be more tolerable.

Think Inside the Box: Paul and I live and die by the grid. It’s our lot in life. PowerPoint has a grid system that you can easily apply by simply clicking on the view tab and then clicking on the gridlines box. It is the Microsoft version of a grid, which means it works quickly and efficiently, didn’t cost extra, but is not as sexy as something offered by Apple. (That’s right the grid can be sexy.) By following a grid, flow and organization is improved. IBD (the book not the blog) takes a more in-depth look at lifestyle improvements by applying the grid.

What the Font: This happened to me just a few weeks ago. I put together a presentation that I was really proud of and when it was up on the screen the typefaces that I painstakingly chose were not present. I didn’t save my presentation in the correct format to encapsulate the fonts and the computer that I was displaying from didn’t have the same fonts installed as my computer. PowerPoint will make some decisions for you—decisions that I would rather my two-year old son make—by substituting fonts for you, but here’s how you solve that problem: In PowerPoint 2007, choose the office button, choose the PowerPoint options button, choose save in the list, choose the box for embed fonts in file, and then choose embed only the characters used in the presentation (best for reducing overall file size) or embed all characters (best for editing if the file is going to be shared).

Smart Art: PowerPoint 2007 has made an attempt to break out of the problems related to overused, predetermined screen layouts. The Smart Art allows you to transform those ever-present bulleted lists into graphics that may or may not help improve the communication of your point. The fact that Microsoft Office 2007 calls this “art” scares me and is reminiscent of the ubiquitous Word Art available in other Office 2007 programs. Smart Art may be destined to be the new typewriter, screeching tire, or laser sound effect. There is always a time and place for a laser sound effect (primarily Star Wars reenactments) but never in a presentation (unless it is a presentation that you are trying to annoy me, which may be a valid use). If used appropriately the function could be an asset but I’m afraid once it becomes more commonplace and the most popular templates get overused and abused.

Thematic Approach: Did I even have to write this? Sure I did, because I’m guilty of it. I find myself thinking about the presentation design concepts and elements long before my presentation is complete. My wife thinks about dessert long before the appetizer is gone. As interpreters we need to remember that the basics of program development apply to the creation of a PowerPoint presentation. Take into consideration purpose, theme, audience, research, organization and then review your purpose and theme before designing the program.

Remember that it was created for businesses but you are responsible for making the decisions to improve the presentation. PowerPoint is a tool for interpretation not the interpretation or intended to replace the interpreter.

Helvetica Cookies

cookiedough

cookiecuttersThe first official Canadian Friend of IBD Joan Lawrence knows us well. She clearly knows that we enjoy unique expressions of typography, especially three-dimensional type, and that we’re suckers for the typeface Helvetica. She also knows that we enjoy eating.

Joan sent us this link to a site featuring cookie cutters based on Helvetica, created by graphic designer and food-lover Beverly Hsu:

http://beverlyhsu.com/cookies.html

Needless to say, I must have these.

In the never-ending debate about the typeface, we have always leaned a little more towards “Helvetica is the ultimate achievement of typographic design” rather than “Helvetica is a corporate shill, emblematic of The Man holding us down.” But even the most vehement anti-Helvetica voices out there would have to soften at the smell of those fresh-baked sans serifs just out of the oven.

The beauty of this project is that Helvetica is the last typeface you’d associate with cookies. How many people on their way into the New York subway system look at the signage and think, “I sure am hungry for something sweet”? Sure, Max Miedinger and Eduard Hoffmann might have been striving to create the perfect neutral typeface in 1957, but cover those uniform stroke widths and unadorned letterforms with pink frosting and rainbow jimmies, and you have performed the ultimate act of recontextualizing.

I realized (perhaps too late) that my interest in food shaped like specific typefaces is not normal. I showed the Helvetica cookie cutters to Friend of IBD Howard Aprill, who, like some people we know, talks about typography in his free time (Howard once started a conversation with me by asking, “So what do you have against Comic Sans?”). Instead, Howard, who is one of the top three nicest people on the planet and has never said an unkind word about anyone, doubled over in laughter for several minutes before catching his breath and saying, “Boy, you are a nerd.”

Related to the theme of design and food, Friend of IBD Kelly Farrell sent us a link to a story on NPR called “Rectangles Vs. Triangles: The Great Sandwich Debate.” We write in the book Interpretation By Design that odd numbers of columns in a composition are more pleasing visually than even numbers. This statement from the NPR article relates to that idea:

The number 3 has always been more popular than 4, says [emeritus professor of mathematics at Vermont Technical College Paul] Calter, who writes about the intersection of math, art, and culture. Three is mother, father, and child, he says. Three is the beginning, middle and end. Three is birth, life and death. Without three, there could not be a best — only a good and a better.

As soon as I get my Helvetica cookie cutters, I’ll have to find a way to cut those fresh-baked letterforms into triangles.

The Great Space Debate: To Single- or Double-Space After a Period

A while back, I declared my allegiance to the serial comma, and I am ready to take another stand.

I believe that double-spacing after a period at the end of a sentence is outdated, clunky, and typographically unsound. (While I’m at it, I also believe that college football’s postseason format is fraudulent, the designated hitter rule is silly, Conan O’Brien was treated unfairly, and Arrested Development was taken off the air way too soon.)

This is not exactly a cutting-edge opinion, but there are still plenty of people out there using the antiquated post-period double space. This is fine if you’re writing e-mails or crafting ransom notes from magazine clippings, but if you’re creating professional-quality printed materials, the single space is the way to go.

monospace-1The double space after periods was a standard in the days of typewriters, which used monospaced typefaces in which each letter or grammatical mark, whether a capital M or an apostrophe, is given the same amount of space. The typeface Courier, pictured here with ugly, gaping double-space holes after the periods, mimics a typewriter and is an example of a monospaced typeface. (Note the way the characters line up in columns, delineated here with pinstripes, because of the monospacing.) The thinking at the time was that the double space helped provide a visual break between sentences, but when the computer came along and allowed for more subtle variations in spacing, the double space became obsolete.

proportional-1Since the advent of the computer, most typefaces are proportional, allotting the appropriate amount of space for each typographic character, including spaces after periods. See the typeface Minion, set with elegant, contemporary single spaces, in the example here.

These days, most style guides, including The Chicago Manual of Style and Associated Press, call for the single space. Another proponent of the single space is Robin Williams (the not-funny female graphic designer and author, not the not-funny male actor), who has written several books on technology and graphic design, such as The Mac is Not a Typewriter, The PC is Not a Typewriter, and The Non-Designer’s Design Book.

You’ll notice that nearly all professionally designed printed materials (books, magazines, newspapers, etc.) utilize the single space. The double space after a period looks especially silly if you are using justified type, which already skews word- and letterspacing to force lines of text into a certain amount of space.

The proponents of two spaces after a period seem to harp on the same point: I was taught that way. Many are trying to stop but can’t. Others refuse to hear reason, desperately clinging to their Sholes & Glidden typewriter in one hand, waving the jagged end of a broken moonshine bottle at you with the other.

In the end, there is technically no right or wrong when it comes to spacing after periods, unless you are obligated to follow one of the many style guides out there that call for the single space. But then again, there’s technically no right or wrong when it comes to wearing tapered jeans and paisley shirts, and people do that, too.