The Final Episode

Seinfeld is still my favorite television show. I know there hasn’t been a new episode in 14 years, but there is something about those characters that really resonates with me. I’ve always liked George the best (I’m sure it has something to do with his husky disposition, follicle misfortune, and that he worked for the New York Yankees). I feel like no matter what incident in life that comes my way, Seinfeld has partly prepared me for it. At times the show may not have prepared me how to respond to certain incidents, but at the very least I can find the humor in any situation. Now whether anyone else can find the same humor has yet to be determined.

The only thing that bugs me about Seinfeld is how it ended. If you recall the final episode closed with all of the main characters being placed in jail for their inappropriate response to a bad incident (carjacking). I understand the underlying current that the characters lack character but you can’t put the same characters on trial for all of the things we had grown to love about them. Maybe the writers wanted to create an unsatisfied appetite for more so that we will always yearn for more of the show.

Regardless of how it ended, it’s still my favorite show. Since that last episode I haven’t really found a sitcom that I find as much joy in. Maybe that’s me just getting older and not liking change or keeping up with the times. Maybe because there are no sitcoms any more. Perhaps it is my affinity for the ’90s. The closest show that I enjoy today is the Big Bang Theory, but it is missing something. It’s good. It’s just not the same.

So there’s good news and bad news.

First, the bad (so far as we’re concerned): This is our last installment of IBD. Today’s post will be the end. Luckily for us, Paul and I are not in jail (because we know our wives or Lisa aren’t going to bail us out). Paul wrote on Monday about Closing Quotes and ended with an apology of sorts. I want to say thank you to the community revolving around IBD.

Over the last three years the encouragement that you have provided us has been nothing short of amazing. I’ve heard my wife say to my friends, “Don’t encourage him.” Now I know what she means. We appreciate your input, comments, and the enjoyment (okay, maybe that’s a reach) of our little project.

This blog began as an idea to publish our email conversations that we were already having and to also sell books. Well, at least we published our conversations. We hope at least we perpared you for something (insert your own joke here).

So how do we end this on a positive note? I’m not sure. It is bothering us seeing it end. When I feel the anxiety welling, I think back to relationships that have been formed because of a silly blog. Much like the character witnesses that came forward in the Seinfeld finale trail, you have been a big part of our run. At times when writing was an exercise in discipline, we found inspiration from you.

But wait, there’s more.

The good news: On April 2, we are coming back in a different way (much like Teen Wolf 2, we know how well that turned out). Our new project has been titled Media Platypus. Why? you may ask. Because Paul wanted to see if I could spell platypus and seriously, what’s more fun than an egg-laying, venomous, duck-billed, beaver-tailed, otter-footed mammal.

We live in a changing landscape and we have to change. Otherwise I would still be wearing puffy shirts and stonewashed jeans.

On the new site, we are going to take a different approach to what we write about, what we share, and how it is presented. You can count on it being ten times as funny as IBD (10 x 0 still = 0; I’ve got mad math skills). If you feel so inclined, we’ve got a Media Platypus Facebook page ready for you to like, as well as a new Twitter handle, @MediaPlatpyus. The website will be www.MediaPlatypus.com (though there’s not much to see there yet). If you don’t want to follow this new venture, we understand and we’ll go back to crying ourselves to sleep each night.

It’s been fun, thanks for everything. We’ll see you on the Plat.

Closing Quotes

If there’s one thing we’ve asked IBD readers to do over the last three years, it’s been to notice details. The problem with this is that people hate details. When they’re good at noticing them, it makes it impossible to function in normal society. When they’re bad at noticing details, it irritates people who are good at noticing details. Take this email (subject: “Ruined!”) that I received from an IBD reader just last week:

I’m reviewing applications for summer internships, and I just came across one where the first and third paragraphs of his cover letter are left justified, but the second paragraph is justified both left and right. And it’s driving me crazy! Why would he do that?! And why do I care?!  I blame you.

I read this email and I thought, Our job here is done. But everyone knows that’s not true. Our job here will never be done. Just walk down the street and you’re sure to find Comic Sans and Papyrus, centered type, clip art, double spaces after punctuation (including one in the email quoted above), undefined color palettes, too many typefaces in one composition, and design elements not arranged on a grid, just to name a few of the things we’ve been trying to rid the world of for 36 months.

Sometimes, the only way to appease detail-induced anxiety is to share your aggravation with others. This is why blogging is so much fun. If you have a blog, you can channel the rage you feel when someone says “presently” when they mean “currently” away from bludgeoning that person with a dictionary and toward a wittily worded blog post that no one will read.

[Note: This was my longest IBD preamble before getting to the point ever.]

So with that, I give you another detail that drives me crazy, and I hope it will drive you crazy, too: smart (curly) quotes versus dumb (straight) quotes. Smart quotes are called that because they know which direction they’re going. There is a clear delineation between the opening quote and the closing quote:

Dumb quotes are called that because they don’t have clarity about which way they’re going. (In fairness, maybe they should be considered quotation marks looking for a direction in life rather than dumb quotes. Seems less judgmental.)

Despite the judgment inherent in how typographers refer to these characters, they each have specific functions. Smart quotes are used as quotation marks around text, as with my hilarious typographic pun here (finger quotes—ha!):

Many typographers will tell you always to use smart quotes. InDesign has a setting in its preferences called “Use Typographer’s Quotes,” which automatically converts all quotation marks and apostrophes to the smart variety. But all too often, these typographers use their beloved curly quotes even when they shouldn’t. Specifically, when you abbreviate feet and inches, the straight quotes (called “prime” and “double prime” marks) are appropriate, as with this typographically sound description of my height:

If you were to use the smart quotes here, my height would go from “five feet, nine inches,” to “five apostrophe, nine closing quote.” (By the way, to get InDesign to give you prime and double prime characters, you have to go to “Insert Special Character,” then “Quotation Marks,” then “Straight Double Quotation Marks” or “Straight Single Quotation Mark.” Every single time. If you copy and paste, it turns it curly.)

In the end, I imagine that what this post will do for you is drive you a little bit more crazy than you already are. Just one more thing to notice out there that will annoy you. And for that, I offer my own closing quote: I’m sorry.

A Tribute to Bass

The Academy Awards are this Sunday. In an effort not to make this post about baseball or the movie Moneyball (clearly the best movie of the year even though it included Brad Pitt), I will avoid any additional references. Instead I’ll write about something new and old. Over two years ago Paul wrote a post about his Affair with Movie Title Sequences. I was reminded of his post when I came across a link to a new website dedicated to the work of Saul Bass. Paul doesn’t have a website dedicated to his work.

In that post Paul stated that “One of the most famous title sequence designers was Saul Bass, a graphic designer and film maker who died in 1996. His work influenced (and continues to influence) a generation of designers (you’ll certainly see his influence in the Catch Me if You Can title sequence).” In an effort not to make this post about Star Wars I won’t make any additional references about the Bass tribute Star Wars title sequence. (You can see the video in Paul’s post.) Bass’ influence can be seen in movies and graphic design elements everywhere from the original AT&T logo to the Girl Scouts logo today. See if you recognize any of these others.

The website I mentioned above is an online archive of Bass’ work. Web designer Christian Annyas is created the web-page. She goes on to say, “I’ve seen a lot of movies over the years. To prove I’ve sat through at least the first ten minutes of them I started making screenshots of the titles. Then my computer crashed and I almost lost them all. To save them for future generations I created this little website.” I love it when people gives back to the greater good. It’s also an interesting way to self promote. Not that we would know anything about that. Annyas has also created an online database of other title sequences as well.

At the very least it is a great place to waste some time. As far as the Academy Awards go, I’m pulling for Brad.

 

Odds and Ends: Emptying the In-Box

I tend to let emails collect in my in-box, then once every three years I go and delete them by the thousands. I have a special folder for things people send for IBD, and it has reached a point where it needs to be emptied. So I give you the following odds and ends.

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Knowing that we love interesting and funny signs, Friend (and Occasional Nemesis) of IBD Phil Broder sent a series of photos from a recent trip to India.

The above photo is from a park where you are not allowed to do anything, including “misbehavior” and “eatables.” I particularly like the relaxing sound of “Garden Timing” followed by “By Order.”

This one reminds me of a Steven Wright joke. He said his parents read that most accidents happen within five miles of the home, so they moved 15 miles away. I’m glad in India that they keep their accidents confined to one zone. (And those “Dang District Police” are misusing their quote marks.)

The “Don’t Spit Here” sign seemed kind of funny to me, until Phil explained, “India has a real tuberculosis issue, and there’s a campaign to curb spitting as a public health measure.” Thanks for being a buzz-kill, Phil.

* * *

Another Phil, this time Friend of IBD Phil Sexton, sent a link to a website called Free Font Manifesto, which asks the question:

This site paves the way for professional designers to create a collection of high-quality fonts available in the public domain (there are lots of free fonts available already, but not necessarily high-quality ones). This raises questions about how these designers would earn a living, but it’s an interesting conversation to have.

Phil also sent me this funny little cosmetic tip. Phil and I are always sharing beauty tips, so I was happy to get this from him:

I guess my friends think I need help with my body image, because Friend of IBD Chris Mayer sent a link to a tongue-in-cheek video about using Photoshop (Fotoshop) to achieve unrealistic goals:

* * *

Friend of IBD Kelly Farrell also shared a few photos with us in recent* months:

This is one she took during the 2010 NAI National Workshop in Las Vegas (I did say that it can take me a while to get to emails). I have to admit, because I’m slow sometimes, that I did not get it right away.

This one I did get right away.

Kelly also sent a link with the subject “Arkansas on the Cutting Edge” to a story on the website The Barcode News, which states:

In October of 2009, Arkansas became the first state to use QR Codes…. Since that time, the QR Code has appeared in the 2010 Arkansas Tour Guide, the Arkansas State Parks Guide, the Arkansas Spring newspaper insert and in publications such as The Oxford American, Southern Living, and National Geographic Traveler.

I can see why Kelly, a proud Arkansan, wanted to share this with us, as we have written about QR codes in the past. I was particularly impressed by one aspect of this whole story: There is such a thing as The Barcode News.

* * *

Finally, my coworker Deb Tewell took this photo in Argentina. It’s a great example of all the reasons we can just never predict how our work will look when it’s released into the wild.

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Check back for Part 2 of “Emptying the In-Box” in March 2015!

Reality Check

On a few occasions we have had guest bloggers on IBD. We have done our best to keep it from happening since these “guests” just make us look stupid. Today is one of those days. We have a guest blog from IBD readers Colin MacArthur and Fabio Fraticelli. They were members of the 2010 Acadia National Park Youth Technology Team, a Friends of Acadia sponsored effort to envision the technological future of Acadia. Today Colin and Fabio are also principals at Almond Consultants.

So, by employing a tactic that I learned in high school, I will do my best to neutralize this perceived threat by undermining their presence by making comments under my breath or in today’s case in parenthesis and blue. It has worked well for me in past keeping me from being beat up 7 out of 10 attempts (two times I ran, and one time I got hurt). See how that works, it’s easy.

Seriously we are glad to share their expertise and experience here (plus it keeps you from having to read another one my irrelevant posts). I like this article because I think it will get some of you personal interpretive purists worked up.

Augmented Reality: Necessary Science Fiction?

When I first introduced the idea of augmented reality (also known as AR, not to be confused with the State of AR where Shea lives in a perpetual state of AR) to one of my older interpreter colleagues, she furrowed her brow and replied: “Augmenting reality, isn’t that what we already do every day?” She pressed on, “All these booklets we write, all this signage we design, all these exhibits we compile. Aren’t they augmenting reality? What’s the point of augmenting reality with a cell phone?” The techno-interpreter in me fumbled as I realized I couldn’t justify using a multi-thousand dollar cell phone app to identify the plants a 50 cent booklet could. (As with most of my conversations with women, I would have said because it is really cool and I like it, and run away cackling. Don’t knock it until you try it.)

To hear some, augmented reality enabled visitors will soon replace my uniformed colleagues, their signs and classic plastic tubs of interpretive props. (Why is it that most everything I do, like, or use today considered “classic” or “vintage”?) Smartphone armed visitors will train their phones on everything along the path to be greeted with interactive explanations, video clips and related social network postings. The National Mall’s new app. previews AR’s capabilities. When visitors point their iPad or iPhone cameras at monuments and buildings, they are annotated with their name and links to relevant information. (My mom taught me that it isn’t nice to point.) And apps like Peak Finder match illustrations and diagrams with the surrounding landscape.

But why spend hours creating AR tools? Interpreters spend hours planning and creating experiences for visitors. AR is one of a growing number of technological tools that helps visitors create experiences for themselves. Instead of following the guided booklet descriptions or reading a wayside sign, visitors using augmented reality find out more about whatever piques their interest. The media itself rewards curiosity and adventurousness. In short, AR creates opportunities for visitors to investigate what interests them instead of what interests us.

Augmented reality tools can also lower the cost to delivering personalized visitor experiences. For example, an AR app for Acadia National Park could let visitors pick which spots they learn more about. Some visitors could opt to explore cultural history, others geology. (By the way, that geology guy is a hoot to party with.)

How could you augment reality in parks to mold experiences to visitor preferences? We’ve thought about creating augmented reality tools that show:

● info about flora, fauna and culture resources of a specific landscape with detailed images and videos;

● past pictures of buildings for example history pin; (not to be confused with Pinterest which is great for the craft challenged.)

● pictures of landscapes in different period of the year which is good for phrenology;

● comments of other visitors about a specific resource which is good for social interaction;

These opportunities come at a cost. Not only a cost to parks, but to the visitor. (Okay, personal interpretive purist, here’s your chance.) Augmented reality enabled phones constantly use both internet and GPS signals ickly lose battery life. And until someone comes out with a set of useful “developer toolkits,” that the cake mix developers use to speed up their time developing complicated applications, augmented reality will remain extremely expensive.

But you can still try it at home! An increasing number of low-to-no cost services allow you to experiment with augmented reality. All you need is your smart phone and an internet connection.

The list of “off the shelf” augmented reality tools is long and increasing. We tried Layar, “an industry pioneer, which hosts the world’s leading mobile augmented reality platform with thousands of developers and content layers, and over 10 million installs of the Layar Reality Browser.” Layar ships with many Android OS devices, so it’s got a built-in, large audience.

Layar lets you view augmented reality information from many different sources. Each source is a “layer.” Here’s the good news: because Layar is so popular, many third party tools can help you creating information layers compatible with Layar. For example, Poistr provides an easy to use editor for adding points of interest to a map that appear as augmented reality spots in the reader. You can attach descriptions, images and relevant websites and even have animations or videos automatically appear when users encounter certain places. (I knew dancing baby was going to make a comeback.) Once your layer is created, you can export it and all the Layar’s users will be able to integrate it into their browsers using just a link.

Layar’s undeniably cool, but still limited by the battery life and connectivity of devices. How likely is it that new developments will overcome these limitations? Quite likely. Devices will continue to use power more efficiently and have longer lasting batteries. And many companies are working hard to offer AR browsers that requires no connectivity (cell phone connection or wi-fi): Layar says they’re very interested in this kind of feature. Some open source AR browsers can create apps that use data stored locally instead of remotely (and thus, require no internet). AR will be available everywhere and all the time. (Thanks for the contribution guys. I’ve got to make it to Acadia one day. But I’ll probably leave my phone in my pocket.)

Fun with Googling Colors

I was on the phone with Friend of IBD Howard Aprill not long ago, when he described something as being the color “vermillion.” Because Shea and I are going to present a graphic design workshop this summer at Wehr Nature Center in Milwaukee, where Howard works, and because I am a graphic designer, I felt I should know what color vermillion was. Rather than ask, I changed the subject of the conversation to baseball and on the side, quietly Googled “What color is vermillion?”

Of course, the rest of my afternoon was shot. I’ve always wanted to know the difference between sea foam…

…and sea mist. (Not much.)

Or the difference between cerulean…

…and manganese. (Cerulean’s a little darker, maybe?)

Then, of course, this led to further exploration. (All while Howard and I were still talking, mind you. This may explain why I apparently agreed to sing “I’m a Little Teacup” during our workshop in Milwaukee this summer.) What if you Googled “What color is [something that is not a color]?” Some (but not all) of these turned up interesting results.

What color is nature? (I thought this would come back overwhelmingly green. Kind of refreshing that it did not.)

What color is energy?

What color is Greece?

What color is New Jersey?

And, of course, this led to even more exploration. (At this point in the conversation, evidently, I’ve agreed to buy everyone Brewers tickets and wear a T-shirt that says “I’m Ryan Braun’s pharmacist” to the game.) I took a few of the screen captures above and uploaded them to my favorite color-palette generator, Kuler, which I wrote about way back when.

Here’s what I got for vermillion:

Cerulean:

Energy:

Nature (I love this one):

And New Jersey:

I think what this amounts to is a kind of fun, Internet-based brainstorming—and sometimes it works better than others. I would never commit myself to generating a color palette for a project exclusively using this method, but the results that it returns could be a springboard for thinking about colors in ways that you haven’t before.

I plan to explore this more in the future, and I’d love to see some of the results IBD readers come up with in the comments of this post. In the meantime, I have to figure out why my presenter’s agreement with the Wehr Nature Center says I’m doing Howard Aprill’s laundry.